The Cases
Bringing Japanese Collectibles to the Philippines
Strategic Alliance Support
Background:
A local collectibles retailer operating over 20 stores primarily in Manila sought to expand their licensed Japanese IP (character merchandise) product lineup through official channels. However, many suppliers in Tokyo are small enterprises, making it difficult to even initiate conversations about overseas expansion. When discussions did progress, some suppliers needed to establish their own export operations with minimal direct cross-border experiences.
Solutions:
We compiled a target list of potential suppliers and created opportunities for direct communication through email, phone calls, and face-to-face meetings at trade exhibitions. Our ability to conduct detailed discussions about product planning and procurement in Japanese, combined with Travesia Inc.'s presence as an operational partner in Japan which allowed to offer a domestic purchase option to suppliers, accelerated negotiations considerably.
Challenges:
Japanese collectibles enjoy strong demand, making it essential for overseas buyers to convince Japanese suppliers of our side’s credibility and market potential. Some suppliers simple do not want to deal directly with overseas companies. Even suppliers interested in overseas expansion typically have limited knowledge of local distribution networks in the destination. In some countries, official distribution channels remain underdeveloped, making suppliers hesitant about market risks.
Developing New Sunglass Brand in Sabae
Product Development Support
Background:
An American apparel retailer decided to launch a new sunglasses brand. In preparation, they had collaborated with designers to develop both the concept and the product design. The production of eyewear in Japan is highly concentrated in Sabae City, Fukui Prefecture. After preliminary research and then negotiations with several manufacturers, we secured a partnership with a manufacturer willing to engage in this international project.
Solutions:
Identifying and partnering with a Japanese eyewear manufacturer. Sharing the brand concept and transfer the client’s idea behind design specifications. Liaison communication over a period of four months for prototype development and production. Quality control and assurance, including visiting the manufacturer’s facility and overseeing mould-making and parts designs. Export and logistics, ensuring that the final goods are delivered according to the client's specifications.
Challenges:
Finding the right manufacturers who can meet stringent product standards is challenging as such producers are often in high demand and have limited availability. Liaison communication requires nuanced understanding of both the Japanese language and the aesthetic considerations vital to the product's design. Many craft manufacturers in Japan are reluctant to export directly due to the complexities associated with logistics and financial transactions. Our experience as an exporter enables to create a seamless pathway for our clients to bring their products from Japan to global consumers.
IDO - Exporting Japanese Fresh Fruits
Product Development Support
Background:
A Hong Kong wholesaler sought to introduce the exquisite flavours of Japanese fresh fruits to their market, but faced the hurdles of navigating unfamiliar supply chains and overcoming the language barrier. Our expertise in cross-border trade and deep understanding of the Japanese agricultural landscape allowed us to bridge this gap. We embarked on extensive research, forging connections with diverse production areas across Japan, while simultaneously identifying the most efficient and cost-effective supply routes for a variety of fruits.
Solutions:
To optimize logistics, we implemented a hub-and-spoke distribution model centred around Osaka's central wholesale market. This streamlined procurement and ensured timely delivery. Collaborating with a leading logistics provider, we secured cold chain from the wholesale market to the final destination, maintaining fruit freshness throughout the export process. Furthermore, we established clear communication channels using various tools to facilitate seamless information exchange and ensure rapid response times. This resulted in significant growth, reaching a volume of 80 ocean freight containers and 250 air pallets by the third year.
Branding:
Recognising the importance of brand differentiation, we created the original export brand “ido” to elevate the fruit offerings beyond mere commodities. Commissioning Rice Studios, a renowned Vietnamese creative agency, we developed a brand identity that conveyed the unique, premium quality of these hand-picked fruits sourced from select Japanese farms. Original packaging and targeted marketing campaigns in Hong Kong further enhanced the brand's appeal, capturing the essence of Japanese craftsmanship and agricultural excellence.
Learn how Travesia can add value to your business development
Contact us
info@travesia.jp
Namba Naka 1-10-4, Naniwa-ku,
Osaka 556-0011, Japan
+81 (0)6-6645-0145